Business Strategy Case Experience

Wholesale Pricing Strategy and Profit Maximization

Dr. Noel advised a major wholesaler with its wholesale pricing strategy. Dr. Noel used modern statistical and econometric techniques to analyze its pricing strategy currently in effect, competitor pricing strategies, likely competitor reactions to price changes, costs and margins, demand, and the likely impact of wholesale price changes on its short run and long run market position. Dr. Noel's recommendations were implemented and profit margins increased as a result.

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