Business Strategy Case Experience
Retail Pricing Strategy and Profit Maximization
Dr. Noel advised a major brick-and-mortar retailer with its retail pricing strategy. Dr. Noel analyzed its current pricing strategy, competitor pricing, competitor reactions to price changes, costs and margins, demand, elasticities, and the likely impact of retail price changes on its short run and long run market positioning. Dr. Noel's analysis helped inform the retailer of various plans of actions and the projected outcomes from each of those actions.
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