Business Strategy Case Experience

Multi-Tier Pricing and Revenue Management

Multi-tier pricing involves offering a variety of products or product versions that are targeted to consumers of different wealth and price sensitivity levels, and is designed to increase profits from an overall product line. Dr. Noel has worked with businesses in helping them design a robust multi-tier price structure that puts their products within reach of the greatest range of customers, maximizes within-line upgrades and minimizes within-line downgrades, and maximizes the overall return from the product line offering.

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